Eight Advantages of Using a Business Number to Send SMS.
Integrating your messaging services with a managed PBX means your employees don’t need to log into Facebook to interact with your customers. This reduces or eliminates the distractions, and potential minefields, of an employee who’s logged into social media all day. This simple change can skyrocket your team’s productivity.
There are numerous advantages to sending SMS (text messaging) from your business number:
- Send and receive SMS/text messages from your PBX, which keeps a clear paper trail.
- Route incoming text messages directly to queues, not individuals.
- Text using your business number.
- Prioritize messages in the queue, which ensures timely replies.
- Shoot off quick appointment reminders via SMS.
- Reply to Facebook messages right from your PBX extension.
- Generate reports for insights into text messaging effectiveness.
- Match contacts to an integrated CRM for universal contact tracking.
6 Reasons to Incorporate Text Messaging Into Your Business Operations
With more than 7.5 billion mobile subscriptions worldwide, here are six reasons why adding text messaging into your business operations is a must:
1. Convenience
Text messaging eliminates many of the inconveniences that crop up between you and your customers. Phone calls can sometimes become overwhelming or may come at inconvenient times.
You can avoid having to “leave a message after the tone,” or worse, having your business completely ignored by adopting a text messaging strategy as part of your unified communications plan.
With a Callicity SMS-enabled PBX, customers can get to you anywhere at any time. Plus, your important messages can reach them in a convenient, non-intrusive way.
2. Streamlined Communication Management
Businesses today must use multiple lines of communication to get the message out and receive feedback from the public they service. More often than not, this requires the use of more than one phone number.
We help merge your landline with your text messaging (SMS). This strengthens your business’s voice, allowing your message to resonate in the marketplace. Additionally, this coherence prevents the loss of useful information during your customer exchanges.
3. Increased Automation and Notifications
Incorporating text messages into your communication strategy opens the door for your business to achieve effective automation at levels that surpass the reach of calls and email. While calls and emails work as notification channels, there is a high likelihood they will be missed or ignored when compared with text notifications.
4, More Eyes On Your Message
Only 22% of marketing emails are opened, according to a survey carried out by GetResponse. Compare that statistic with SMS’s 98% open rate!
Clearly, if you have an important message to send your customers about a sale, or any other urgent information, SMS must be considered if you want to reach the largest audience.
5. Customer Relationship Management
Texts are a convenient, non-intrusive and, above all, familiar way to directly communicate. We text family and friends every day. There could hardly be a better channel through which you could build a relationship with your customers.
Establishing a two-way conversation between you and your customers through texts sends a message that your business cares. You are one of their friends, not just a faceless business.
6. Your Customers are Texting You
Businesses that rely exclusively on voice calls and voicemail are missing possible connections. Customers are routinely texting landline and toll-free numbers, and it’s bad business to ignore them. Well over 150 million text messages are sent to landline telephone numbers every day. You may have customers texting you right now and you don’t even know it.
The Bottom Line
If you’re not already incorporating text messaging into your marketing and outreach strategies, you’re missing opportunities to hear the most important tool in your business communication toolbox: the voice of your customer.
Unifying and fully integrating all of your business communications offers you, and your bottom line, profound benefits. Please contact our team at Callicity® or use the chat feature on our website to find out more.